• The chronicles of Asics, the perfect running shoes

    Almost everything on the face of the Earth has some sort of history attached to it. Human history and evolution, everything has been chronicled. You shouldn’t be surprised if you find the history of your favorite fashion brand and how it evolved from the founder’s brainchild to the popular clothing brand it has become. People like finding facts about the things that hold their interests: for example, if you love jewelry, you would read into the evolution of your favorite jewelry brand. If clothes and jewelry can be chronicled, so can your favorite Asics running shoes.

    Asics running shoes has been a favorite of regular runners and hardcore athletes. The comfort quotient, blended with style and strength, has been the major trademark of Asics right from its inception. If you love your Asics running shoes and aren’t aware about how it came into being, keep reading.

    Asics is the brainchild of an entrepreneur who had the foresight to think of how a healthy body would impact the morale of his generation and the others to come. Kihachiro Onitsuka had founded the Onitsuka Co.Ltd in the year 1949 with the sole intention of reprising the Japanese youth’s morale that had suffered a setback during the war-torn period. He was of the opinion that a healthy body and healthy mind can work wonders in re-instilling a sense of confidence in the forlorn Japanese youth. The company broke into the mainstream with their unique concept of attaching suction cups to the sole of the shoes which would provide an unfaltering grip.

    Then came the 1960s and the famous and now vintage Onitsuka Tiger shoes came into being. It was labelled the perfect running shoes after becoming a favorite of the Boston Marathon winners. Asics running shoes came into existence in the year 1977 out of the collaboration of Onitsuka with two other companies, a sport manufacturing company and a knitwear manufacturer. Asics running shoes became highly popular when the Olympic winners were spotted wearing it and the shock absorbing foam insoles and gel pad cushioning were an instant hit with runners. The gel cushioning is what became Asics became known for. Your current Gel Lyte running shoes have acquired these gel cushioned shoes from their ancestors.

    The Gel Lyte running shoes have undergone major modifications from its initial days and has kept itself updated with the changing times and needs. It wouldn’t be wrong to say that currently, Asics running shoes is considered to be the contemporary street and athletic shoe brand with an interesting history to fall back on.

  • Top features of Dr. Scholl shoes

    Dr. Scholl, one of the world’s premiere footwear manufacturers was initiated by William Mathias Scholl, a podiatrist, in 1906. The business expanded all across the globe by selling more than one thousand foot care products. It became a member of the famous Fortune 500 in the year 1971. Today, Dr. Scholl shoes needs no introduction.

    What Makes Dr. Scholl Sandals For Women So Special?
    Almost all women in the mid-70s owned a pair of Dr. Scholl shoes. Today, these shoes have a lot more to offer. The insoles of these shoes are made to protect and care for the feet. The technology used to make these shoes is evaluated and modified constantly so that the shoes are perfect for every foot type. The unmatched performance of the Dr. Scholl shoes is not just about science. The design of the shoes feature cushioning for movement support and comfort for a busy pair of feet. You will not be able to feel the hard toil your feet goes through while running and walking. Here are some of the most important features of the Dr. Scholl sandals for women.

    Breathable Material: Every pair of shoes from Dr. Scholl is made of mesh material which is lightweight. It promotes steady flow of air to keep your feet fresh, cool, and dry.
    Powered With Free-Step Technology: Dr. Scholl shoes are equipped with powerful and flexible technology. The massaging insoles along with the minimalist outer body aids in the forward motion of the body. Also, the soft fit of the sandals takes the shape of the feet to offer an effortless walking experience.
    Water-resistant: The leathers and other materials used in Dr. Scholl shoes help in ensuring that no amount of water or moisture penetrates to reach the feet.
    Improved Arch Support: The best-in-class technology of Dr. Scholl shoes gets integrated with the contoured footbeds. This helps in improving the lateral support while giving flexibility and balance in the front of your feet.
    Sliding Buckle Or Snap: The classic pair of Dr. Scholl shoes come with a sliding buckle or a snap so that the shoes fit the feet precisely. The smooth lining and the anatomical insole are meant for maximizing the comfort. Most women agree that they feel no pressure which is common with regular sandals. They can be worn in any terrain effortlessly.
    Toe Crest: Another important feature of Dr. Scholl sandals is the toe crest. It is raised to encourage the gripping action. This, in turn aids in making the legs stronger by toning the muscles. The traction is typically made of rubber and aids in making the wearer feel steady and balanced when walking in these classic sandals.

    Dr. Scholl shoes can therefore be regarded as the true legends of the footwear industry and every women should consider owning a pair.

  • 9 women’s shoes you can’t afford to ignore

    Styles change every day. What may seem in vogue today may lose its luster by the turn of the year. However, there are styles that have the power to nullify all trends. These shoes can be worn with all types of outfits.
    Inexpensive shoes add immense valuable to a woman’s overall appearance and are important. Here are a few shoes which you must have regardless of your age, place of living or profession.
    1. Black Boots
    You might be partial to over-the-knee boots over ankle boots. No matter your preference, you cannot do without pair of boots. It may cost a bit high and thus, it pays to stay on the lookout for a good sale.
    2. Peep-Toe Pumps
    When you wear a pair of peep-toe pumps in your skin tone, it will make your legs look longer and leaner. Make sure you have a pedicure done before donning these shoes and you can rest assured knowing that it will look awesome with any dress you pair up with.
    3. Sandals With Wooden Platform
    For casual window shopping and brunch parties, you need something cool and sassy to wear. Wooden platform sandals works wonders in such cases. You can wear this fabulous pair of shoes for morning outings as well as evening parties. These shoes are available in cheap prices that will not burn a hole in your pocket.
    4. Ballet Flats
    Ballet flats are an absolute necessity to any woman’s wardrobe. It can give your everyday apparels a chic look that will become the subject of envy for all those who see you. When your feet are screaming from their long toil with high heels, ballet flats offer the recovery they so require.
    5. Canvas Sneakers
    Have you noticed how Sarah Jessica Parker pairs her slip with canvas sneakers? Canvas sneakers will make you look chic, sexy, and definitely gorgeous while you run errands.
    6. Metallic Sandals
    No matter whether you love silver or gold tones, make sure you own a pair of metallic sandals. They are exquisitely elegant and relatively cheaper than many other shoe types. You can wear them for weddings or to the club.
    7. Dark-toned Pumps
    Whenever you want to look sexy, black pumps with high heels will be there at your service. Grab a pair for yourself when they are available for cheap on sale. You will never regret your investment.
    8. Luxe Loafers
    These are inspired by men’s shoes and successfully replaced the prevalent run-around shoe. Get them in plain black or a bright shade, or both, since they come cheap.
    9. Animal-print Heels
    A snakeskin or a leopard print heel will add style and pizzazz to your appearance. They are often pricey but you can get them for cheap when they’re available on discount.
    Even if you can’t buy them all together, you can collect them over time. They are sure to be the treasure of your wardrobe.

  • How to keep your Nike Air Max 90 dirt free

    Sport is all about unleashing the energetic side of our nature as we strive to win a game or reach a challenging goal. When we are outdoors, following various physical pursuits, we tend to sweat even as we come into direct contact with dust, dirt, and grime. The shoes that we wear are particularly hit by this problem because they make direct contact with the ground.

    But keeping your expensive sportswear and sports shoes like Nike Air Max 90 clean is an absolute must, if you want them to be in good working condition for continuous use. So here are the different ways in which you can keep your sports shoes clean and functional.

    • Have a spare pair: To begin with, you must have at least two pairs of the same kind of shoes, especially if you are training everyday of the week, or even more than three times a week. This will ensure that there is equal pressure on both pairs and one remains dependable, even when the other gives way. Also, this way, when you clean one pair, you can always use the other one in case the first pair has not dried completely by the time the next training session or game, rolls around.

    • Dust it off: Before your start cleaning your sports shoes like Nike Air Max 90, you will need to lightly and gently remove the loose dust that would have accumulated on the surface. Brush the dust off with a toothbrush or use a dry rag to dust it off. If you scrub instead you will end up rubbing the dirt and dust further into the fabric of the shoe, in which case it will become more permanent and leave a mark that will be difficult to remove.

    • Soap and water soak: Once the loose dust is from the shoes, it will be time to soak the shoes in a mixture of soap and water. You can use a mild laundry detergent to do the trick, but do remember to dilute it well with water. Swirl the mixture around until you know that it has mixed properly and then soak the shoes. Make sure that you do not soak the shoes for too long. Shoes like Nike Air Max 90 will need to be soaked for no more than an hour. Once the dirt begins to loosen up and the water starts to become cloudy, it will be time to remove the shoes.

    • Scrub: Once the soaking part is done with, use a soft rag or a toothbrush to scrub the shoes. Ensure that you reach all the stains and spots, and scrub the sole especially well. Pay special attention to the grooves and patterns in the sole and make sure that you do not damage the ridges and crevices. Keep your hand firm but do not make the action too abrasive.

    • Drying: Once you have scrubbed the shoes, wash them with clean water and set them out to dry. Drying the shoes is very important before you wear them for some activity again.

  • Some of the best Nordstrom shoe models

    There a few stores out there that stand the test of time. Nordstrom, Inc. is one of those. The supreme quality of their products has made them an all time favorite. With over 323 stores in 39 states, it is an ever expanding brand. The company that started as a shoe manufacturing brand, manufactures all sorts of products today. They make everything from footwear, clothing, accessories, handbags to home decor. However, this multinational brand still focuses on their footwear.

    Given below are a few of the best Nordstrom shoe models:
    Flats

    The Nordstrom flats are slip-on shoes. The upper part is made of cotton or polyester. The sole is made of rubber. These shoes are available in several colors and 3 models.

    Ballerinas
    The ballerinas are ballet shoes that are extremely comfortable. They are easy to wear and can be paired with almost any outfit.

    Oxford
    These shoes are characterized by shoelace eyelet tabs present on the upper part of the shoe. They have many exciting models with a variety of laces.

    Loafers
    Loafers are perfect for pulling off a formal or a casual look. They go perfectly well with almost any attire and are primarily made of leather.

    Sandals
    They have different types of sandals. Sandals are perfect for dresses and skirts.

    Flats
    These are shoes with flat heels. They have fashionably designed uppers.

    Wedges
    These are generally opened toe shoes. The have a platform wedge of about 4 feet. They have a lightly padded foot bed.

    Heels
    Heeled shoes are pointed and are of generally of 4 ½ inches. They are generally open toed.

    Boots and Booties
    Nordstrom boots, especially thigh high are very popular. They are available in all sizes. These boots have heels that are about 3 inches. They are made up of several designs. Booties, on the other hand, are highly fashionable boots. The front part of the shoes are huge and also provide height; it is approximately 2 inches. The heel can be 34 inches.

    Sneakers
    Nordstrom sneakers have a fresh and fashionable look to them. These shoes have a wide rubber bumper and a platformed sole of 1 to 1.5 inches. The sneakers are made of synthetic material and can be easily cleaned off and maintained. They are available in several prints and colors.

    Pumps
    The Nordstrom rack displays an exquisite collection of pumps. The upper part of these shoes is made of suede and the sole is made of synthetic material. These slip-on shoes have pointed toes. The heel is about 4 inches. The sole of the foot is slightly padded. This makes it easier for the person wearing the pumps to walk. They have a wide variety of prints with eye popping colors.

  • 4 awesome benefits of Birkenstock shoes

    Birkenstock shoes are a must have for anyone who believes in upcycling and eco-conservation. Their vegan shoes are a fine example of the company’s resolve towards environmentally friendly policies. Birkenstock offers travel friendly and lightweight shoes for those looking for flexibility. Besides vegan shoes, they offer a wide variety ranging from leather, microfibre materials, non-leather, nylon, and so on.

    Their shoes ensure quality products that are long lasting, comfortable and fashionable. If you’ve been looking for a unique way to make a difference, keep reading.

    1. Microfibre Material
    Shoes made from microfibre materials are easy to clean and maintain. They last as long as their leather counterparts. Microfibre shoes are lighter, more flexible, and provide superior comfort. Birkenstock have taken the initiative to innovate a step further. They have introduced moisture resistant microfibre shoes into the market. They provide the same aesthetic feel to your ensemble that leather does.

    2. Custom Features
    Birkenstock have ensured a customized experience with every pair you buy. An example of this would be their Gizeh vegan sandals that are made from synthetic and animal free materials for the upper and footbed liner. Birkenstock footwear provide precise fits. The Gizeh model also boasts an anatomically shaped toe-post and adjustable instep straps. The Lightweight EVA is great for cushioning and shock absorption. Wear these shoes for a comfortable experience that will make heads turn.

    3. Animal Friendly
    Birkenstock offers vegan shoes which are animal friendly. They do not use animal skin and the shoes are durable and cruelty-free. You can find good quality vegan shoes from Birkenstock retailers at affordable prices. Think about this for a second. No animals are hurt in the entire process and you can rest assured knowing that you have made a contribution to the environment. Another huge benefit of buying vegan shoes from Birkenstock is that they adapt to the contours of your feet. Your feet aren’t forced to contort into shoes that are too tight. Birkenstock shoes make sure your feet is enabled with proper alignment. These shoes are perfect for those with pre-existing medical conditions or plantar fasciitis.

    4. Wide Variety
    Birkenstock shoes offer a wide variety for foot fanatics. You can shop from their plethora of waterproof sandals, sneakers, boots, clogs, lace-up shoes, and much more. For every environment and condition, they’ve got a pair of shoes that will fit your needs. The shoes are carefully designed and are extremely adaptable. They offer ample breathing room for your toes and ensure a comfortable fit. Birkenstock shoes are available in myriads of styles. Rest assured that you will be wearing shoes that are considered to be beautiful by everyone. Never go wrong with a pair of Birkenstock shoes.

  • Top ways to reach your athletic best with Puma shoes

    There are many ways in which person follows his or her passion in life. Athletics and sports is one such niche where a person needs to give it his or her best in order to align the mind and the body for the best possible output while on the field or in the ring. For this reason, people also train and prepare their bodies so that they are at their athletic best. From indulging in the right kind of food and nutrition to buying the best athletic gear including branded and well-engineered shoes like Puma Shoes, there are no stones that one would leave unturned in order to become a pro athlete or sports person in a chosen niche. Come and have a look at these top ways to get that athletic body with the right attitude to boot!

    • Know Your Sport: One of the best ways to start is to watch and learn. You can glean all you want from many books and shows on the subject. Closely follow your favorite sport on the sports channel on TV and get some much-needed insight while you listen to the commentary and reporting on the subject or a game. This will help you get in the right frame of mind so that you are poised to exercise your knowledge on the field, rather than stepping on the field without any know-how about the game.

    • Exercise and Training: Another extremely important and crucial aspect for any athlete is the training and fitness routine that he or she follows. Not only will you have to train to be the best in your sport with the right technique repeated over and over until you have perfected it and it becomes a habit when you are on the field, but you will also have to exercise well so that your body is fit and ready for a game at any given time. There are a number of workouts that many athletes do for core strength and stamina training. From the right equipment to the best trainers, you will need to go the whole nine yards to get your body ready for your sport and maximum stamina as well. This will also help you in avoiding injuries.

    • Sharpen Your Mind: The right attitude comes with the right training. When your practical aspects and techniques are in place, your mind will also be ready and poised for any kind of challenge. Part of the right attitude comes from plenty of training and practice off the field, which will also fuel one’s confidence to a great level. You may also want to go for some mindfulness coaching so that you know where you stand and what fears you need to conquer so that you can give it your all.

    • Get Kitted: Having the right kit and gear is extremely crucial when it comes to being your athletic best. Learn to invest in the best sportswear and shoes like Puma Shoes as well as the equipment like golf clubs, tennis racquets and more!

  • Top 4 Merrell running shoes

    Merrell is known for its outstanding range of footwear for both men and women. You can find numerous Merrell shoe outlets all across the US. When you do to visit an outlet, you must know which shoes are a must-buy for yourself. Here are some of their most popular running shoes you will come across in any of the Merrell shoes outlet in your locale.

    Merrell Bare Access Arc 4
    This amazing pair of running shoes can be used on roads and is worth buying for a host of reasons. In the first place, the upper coverage of these shoes are made from synthetic leather and breathable air mesh. Those who have used these shoes have appreciated the comfortable layout and its lightweight. Even though it is primarily designed to be running shoes, it can be used for different sports, exercise, and also walking. The shoes are extremely durable and has cushioning which can offer comfort, protection, and most importantly, surface control while running.

    Merrell All Out Crush
    These are the shoes to beat. This is because many users reported that this pair of shoes has the right level of traction. The best aspect of these shoes is its lightweight construction. The body of the shoes can efficiently drain out and excess water collection. You can choose from different color options. According to most customers, the shoe is flexible and provides a snug fit.

    Merrell All Out Charge
    The flexible, lightweight, and comfortable fit of these shoes make them highly popular. It is equipped with the HyperWrap 360 Degree Fit System technology. It keeps the foot in place to maximize its natural stability. You can select from the different color variations available in Merrell shoe outlets. Some runners who have used these shoes report them to have exceptional support and cushioning.

    Merrell Trail Glove 3
    There are several reasons to invest in this pair of Merrell shoes. It offers a fit similar to that of a glove. You can exercise more control over the toes with the toe box. The Vibram present outside is very helpful in treading across different types of surfaces. The upper mesh in the Trail Glove helps in keeping the foot dry. The vibrant designs and awesome color scheme will win your heart. The price is affordable and you will love the minimal cushioning which is perfect for minimalist users.

    If you are not able to decide which pair of shoes will serve your needs best, you should pay a visit to any of the Merrell shoes outlets. The employees of the store will help you choose the best pair of shoes as per your needs and preferences.

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  • What should a company profile include?

    Company profile is an important factor both for a job seeker and the employer. As an employee, you need to ensure that the company profile is set as per the specific needs, has facts and figures, and that everything is updated. On the other hand, a job seeker should always see to it that there isn’t any absurdities and unwanted details on a company profile. Let us look at other important points that should be incorporated in a company profile and some of the points that should be seen when searching for a company profile.

    As an employer, one has to take a careful look at what the company profile looks like. This is because, the profile of a company is the first thing that a partner, client or a prospective job candidate will be looking at.

    A company profile should have the vision and mission of the company along with its achievements in the previous years. It should reflect the history and background of the company apart from the contact information. Some of the basic and important things that should be included in a company profile are different brands the company has worked with, its digital and social reach, franchises, organized events and programs, solutions invented, to name a few. Apart from these information, a company profile should have client reviews as well as staff testimonials as these helps to add credibility to the profile. As an employer, one can also add few images of the events organized in the company showcasing the work culture. These basic but effective attributes help adding to the reliability of a company.

    It is extremely important for a job seeker to research about the company profile before going ahead with a job interview in the company. The HR manager of the company will always send you the company profile to refer to, but it is advisable to research from your end as well. One should not just believe what is written on the company website but should always take a look at other sources such as social media pages of the company, employee reviews on various websites, etc. There are a number of smartphone apps that help you know about different companies, their profile, and reviews of the previous as well as current employees. You can check out such mobile phone apps and know more about a company profile.

  • A brief timeline of cameras and camcorders

    The word resulted from the fusion of the camera recorders Cam (era-re) corders to become camcorders. Camcorders, evidently, benefitted from the camera at least for the front end. Development of digital and information technologies were certainly beneficial. American inventor Jerome H. Lemelson, applied for patent for a handheld camcorder in 1977, and it was rejected on the grounds that is not possible to make one as he suggested. The rejection only spurred him to intensify his efforts to prove himself right and the patent office wrong. In 1982, he introduced his hand-held device capable of recording both video and voice months before anybody else and the first handheld camcorder was born under the able aegis of JVC. It took Sony several months more to come up with their competing product, the Betacam.

    With the miniaturization of hardware, the equipment became more portable. BMC 100 was the Beta Movie video camera incorporating the Beta system deck enabling the provision of a camera and a recorder in a single unit. The elimination of the long cables connecting the camera and the recorder drastically reduced inconveniences and improved the freedom of the cameraman dramatically.

    It became the standard equipment for news broadcasters and studio video editing. However, it had a major drawback of being too expensive for common man. A keen competition developed between Sony and JVC each vying to outdo the other, introducing models with innovative features. Consumer interest continued to fuel developments. In 1983, Sony introduced their first consumer camcorder named Betamovie BMC 100P. The design did not permit single hand grip and the camcorder had to be carried on the shoulder of the operator. JVC was not too far behind. They introduced their version the first VHS C camcorder.

    Sony then introduced its compact Video8 format in 1985. By this time competition had intensified and other companies too jumped into the fray. The same year Panasonic, RCA and Hitachi came with their models using the full-size VHS cassette with three-hour recording. 1987 saw the introduction of the full-size SuperVHS, the SVHS camcorder. This provided the much-needed inexpensive camcorder for the benefit of news gatherers and other videographers. Sony quickly upgraded their Video8 and released it as Hi8 to compete with S-VHS. The shoulder mounted models are still in use and speaks volumes about their utility for the professionals.

    Digitization continued its expansion and in 1985 Sony, JVC Panasonic and others launched DV the standard camcorder for home video and independent filmmaking.

  • Importance of services in the commodity market

    Launching a product in the market without a proper hold on the servicing of the product is like launching a kite without a string attached to it. Since the inception of the idea of services, it has become impossible for one to imagine a world without the existence of service. Any and all products laid out on the shelf of a super market depends its success and market value over the kind of services attached to the mainframe of the commodity. Without the presence of any element called service, any and all value of a product will hold no ground. In the modern market, service is considered as a parameter which helps consumers and the market decide the bankability of any product.

    Let’s explore some examples of services and how it becomes an important part of business and over all being for the product. The streets of any human occupied colony would be full of cars, buses, and other forms of transportation, when one purchases any of these vehicles, service is an extremely important factor that they look up to. We have known to purchase deeds or contacts for certain vehicles providing complimentary servicing of the vehicle through a certain period of miles covered by its wheels, hence helping us not to worry too much about the initial cost of maintenance. These forms of services make sure that the vehicle functions properly and that all part in the machinery is intact as promised to the customer while purchasing the product. This shows how service helps any company upkeep the assurance it provides to any and all customers they serve.

    The same category of service structure is followed for any and all kinds of appliances sold in the market. The word guarantee and assurance have attached themselves to the commodity market in such a way that it has become a driving force for customers and manufacturers. Any kind of issues faced by customers who have purchased an appliance can avail themselves to the service center set up by the respective manufacturer. These kinds of services are most of the times given complimentary for certain span of time, post which a minimal fee is charged depending the kind of damage the product endures.

    Rather than the product defining the kind of service provided, it’s the service that defines the dependability of the commodity.